In July 2013 Aspers Casino launched a new loyalty scheme called Aspire Xtra. I was approached to design a ecomms piece that was both on-brand and timeless.
The outcome featured a glowing ‘welcome’ header which was created in After Effects, exported to over 100 frames and stitched together to make an email compatible GIF file, giving the effect of a video embedded within the email.
I also created a jackpot ticker which links to Aspers ‘Home of the Big Win’ where a slot machine jackpot counter is featured. This ticker was created in the same manner as the header of the email.
The end result is an email that stands out in the users inbox, directing traffic to the Aspers Casino website using engaging content.View HTML Version